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Voluminis

Combining volume, conditioning and convenience all in one, Voluminis presents the ultimate solution to flat, limp hair. In the mind of the consumer hair volume is closely associated with hair health therefore consumers are seeking fullness and bounce as a sign of vitality. Consumers are driven to rely on fixative polymers and styling techniques to generate their desired appearance which is often at the expense of hair feel. Voluminis, on the other hand, provides touchably soft volume which is conveniently introduced from rinse-off systems. Salon studies have confirmed perceivable volumising performance from rinseoff systems. In an independent study, Voluminis gave a statistically significant increase in the appearance of hair volume at a 99% confidence level.

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